Zyacorp
Private Screenings
Campaign for a no contact private theatrical experience during the COVID-19 pandemic.
Developed a private screening program so small groups could book their own auditorium instead of attending standard showtimes. Created campaign creative for this contactless private theater experience, including social, lobby digital signage, on-screen spots, web placements, and radio. The work explained the offer in plain language, reassured guests, and kept the booking path simple for staff and customers.
Role: campaign concept and design, copy support, production files
Channels: social, web, lobby digital signage, on screen spots, email, radio
Zyacorp needed to drive private screening bookings while theaters reopened under capacity limits and distancing rules. The offer had to feel safe and straightforward, with one clear way to book and messaging that staff could repeat in a few seconds.
I positioned the offer around the line “A whole theater for your family and friends,” emphasizing a private auditorium, fewer unknown interactions, and a predictable visit. The same message and tone carried through social, lobby screens, on-screen spots, web modules, email, the landing page, and radio, so guests heard a consistent story wherever they encountered the campaign.
I created a campaign system around one booking path, paid and organic social units, web and app placements, lobby digital signage, on-screen stills, and radio scripts. Assets were sized and formatted for quick reuse, and tracking used consistent UTMs so the team could see which channels drove interest in the private screenings offer.
Increased awareness that theaters were open, drove online engagement and calls about safety protocols, and contributed to a 20% lift in revenue from private rentals and general admissions.