Dan Levasseur
Creative Marketing Designer
FULL-CYCLE CAMPAIGNS | PRINT-TO-DIGITAL | ANALYTICAL
I’m a creative marketing designer with roots in print production and experience across in-house, agency, and vendor teams. I build campaigns across email, web, social, display, and print, focused on clear message hierarchy, organized asset systems, and launch ready files with tracking in place so results are easy to review and refine over time.
Rooted in Print & Design
I started in a small print shop, then moved through magazine and newspaper production, learning prepress, layout, and press checks. Working close to the production floor showed how specs, materials, and vendor constraints shape the final piece. That hands-on start still guides how I build anything that needs to live in the physical world.
Advancing into Digital Marketing
In recent years I have focused on digital and cross-channel marketing, building campaigns and lifecycle flows across email, web, social, and supporting print. I use a structured process that starts with a clear brief, translates it into modular assets, then uses performance results to decide what to adjust. The goal is practical creative that teams can run, measure, and improve over time.
Industries and settings
Automotive, entertainment, higher education, legal, packaging and folding carton, commercial print and prepress, and publishing across newspapers, magazines, and online media, through in house, agency, vendor, and freelance roles.
Tools
• Adobe Creative Cloud for design and production work
• Email and lifecycle platforms for building and QA
• Web and CMS tools for landing pages and content updates
• Analytics, UTM tagging, and reporting tools
Outside of Work
Outside of work I spend a lot of time outdoors, exploring New England, hiking, and paying attention to the spaces people build, from small shops to larger venues. I also follow film, design, and marketing closely, which helps keep my work grounded in what converts.