Automotive Group

Grappone

At Grappone Automotive Group, I managed multi-channel marketing efforts across five dealerships, creating digital and print assets for promotions and events. I collaborated with teams to develop visual content for internal and external communications, ensuring cohesive branding across all materials. My work enhanced the customer experience and drove engagement across multiple platforms.

Summer Sales Event

This summer sales event was designed and implemented to create excitement, boost foot traffic, and drive sales during the peak season. By combining dynamic visuals with strategic marketing efforts, I ensured that the campaign not only captured attention but also inspired action, resulting in a successful event with measurable outcomes.

Grappone Mazda – Kintsugi Room

Working with Amanda Osmer, the 4th generation steward of Grappone Automotive Group, I brought her vision for the Kintsugi Room to life in her dream Mazda dealership. Designed as a space for public non-profit use, the room reflects her dedication to the community. I transformed her ideas into welcoming hallway artwork explaining the meaning of Kintsugi, a 100-year family timeline, and artist bio plaques highlighting the creators of the commissioned Kintsugi vessel and artisan furniture.

As you ascend the stairs, the artwork introduces the theme of resilience. Upon entering the room, the timeline spans the right wall, showcasing Grappone’s century-long history, while the commissioned Kintsugi vessel, accompanied by artist plaques, stands on the left, embodying the beauty of repair.

Timelapse video of the installation for the 100-year Grappone family timeline.

Grappone – Honda HR-V Facebook Slider Advertisment

Honda HR-V slider advertisement for Facebook, crafted to drive engagement and attract potential buyers with visually compelling content.

Grappone – Event Posters & Shirts

Coordinated and designed promotional materials for events like car shows, enhancing guest experiences through engaging visuals and branded merchandise. Salso designed custom shirts for the 100-year celebration, reflecting the company’s legacy and commitment to the community.

Grappone Mazda – Vehicle Add-On Kiosk

Designed an interactive kiosk for vehicle add-ons, enhancing the sales process by showcasing available offerings in a visually engaging and user-friendly format.