Grappone Automotive Group

100 Years, Four Generations

A timeline installation created to distill a century of the Grappone history.

I designed a large scale family timeline for the Kintsugi room in the new Grappone Mazda building, turning decades of archival material into one readable wall. I researched how museums and historic sites present long timelines, restored and curated photos from the family archives, and built a vintage inspired layout that fits the new space while staying rooted in the company’s history.

Timeline

Project Scope

Role: concept, research, design, layout, production files

Channels: showroom installation, large format print

Brief

The client wanted to commemorate 100 years of Grappone family history across four generations, from immigration from Italy to the new Mazda dealership in Concord. The ask was a permanent showroom timeline that honored the family story without turning into a wall of text.

Story Editing

I pitched two approaches, modern and vintage, then built the selected vintage direction into a clear narrative system. Through rounds of reviews across meetings, email, calls, and text, we narrowed the history to key milestones, restored archival photos, and structured the content by era with a scan friendly hierarchy.

Production + Installation

I finalized the large format layouts, prepared installation ready files, and coordinated with the preferred vendor on specs and proofs. The completed timeline was produced and installed as a permanent feature in the new Mazda showroom, aligned with the building’s launch timeline.

The Result

Installed as a permanent heritage timeline honoring four generations and 100 years of Grappone family history, the wall now acts as a visual anchor in the Kinsugi room at Grappone Mazda. The finished piece reflected the clients original direction and priorities, and they shared strong positive feedback on the overall presentation, readability, and presence in the space.

Dan Levasseur